AI Insights · Timothy · April 2022
Top 5 Film & Television Apps on Unified Platform in Latin America Q1 2022
In Q1 2022, the top 5 film and television apps in Latin America showed significant trends in weekly downloads, revenue, and active users, with noteworthy performance from HBO Max, Netflix, Disney+, Amazon Prime Video, and Star+.
In the first quarter of 2022, the top 5 film and television apps on a unified platform in Latin America demonstrated varied performance metrics in terms of weekly downloads, revenue, and active users. The data, sourced from Sensor Tower, provides insights into the trends observed for HBO Max: Stream TV & Movies, Netflix, Disney+, Amazon Prime Video, and Star+.
HBO Max: Stream TV & Movies experienced consistent revenue growth throughout the quarter, peaking at around $683K in the week of March 7. Weekly downloads saw a high of approximately 1.4M in early January, gradually declining to about 709K by the end of March. Active users fluctuated, starting at 6.6M and ending the quarter slightly lower at 6.5M.
Netflix maintained a steady weekly revenue, with a peak of about $162K in late February. Downloads began strong at nearly 1.2M in late December, with a slight dip mid-quarter, and ended at approximately 981K. Active users showed a downward trend, starting at 72.2M and closing the quarter at around 58.9M.
Disney+ saw notable weekly revenue, peaking at roughly $1.05M in mid-March. Downloads fluctuated, starting at over 1M, dipping mid-quarter, and rising again to about 897K by the end of March. Active users varied, beginning at 11.3M and ending at around 10.5M, with peaks and troughs throughout the quarter.
Amazon Prime Video demonstrated relatively stable performance, with weekly revenue peaking at around $87K in early February. Downloads varied, reaching a high of approximately 998K in early January and settling at about 707K by the end of March. Active users showed a gradual decline from 6.3M to 5.4M over the quarter.
Star+ exhibited strong revenue growth, peaking at around $308K in mid-March. Weekly downloads began at roughly 447K, peaked at approximately 828K in mid-March, and then declined to about 657K. Active users grew significantly from about 2.9M to a peak of 5.4M by the end of March.
For more detailed insights and data, visit Sensor Tower.
